International Transport Forum

2012 Annual Summit / Seamless Transport:Making Connections



Michelin Challenge Bibendum

« Building tomorrow’s Mobility together »

Challenge Bibendum, initiated by Michelin in 1998, is a concerted effort by pre-eminent players in the automotive world – vehicle manufacturers, technical partners, energy suppliers and research institutes – to provide political and economic decision makers, as well as opinion leaders, with insights and in-depth understanding on the latest advanced vehicle technology to:

  • reduce the energy consumption per vehicle,
  • ensure energy supply security for road transport,
  • reduce carbon dioxide emissions,
  • reduce emissions of local pollutants,
  • mitigate noise pollution,
  • lower the number of road accidents,
  • improve traffic flow,
  • achieve a better correlation between vehicle design and ultimate use,

.....while retaining the enjoyment and individual liberty of road mobility.


Michelin Challenge Bibendum outside exhibition: Ride & Drive sessions

The Ride & Drive sessions will give guests, journalists and fellow participants the chance to test and get a glimpse of the real-world performance of two advanced technology vehicles developed in partnership with Michelin:

  • F-CITY H2: 

F-City H2As part of the partnership with Fam Automobiles, the challenge was to adapt their existing

F City Electric to receive a compatible fuel cell range extender solution developed by Michelin. With the new equipment, which provides an energy of 15 kWh, the F-City is able to double its autonomy and increase to 200 km instead of 100. The F-City H2 has become the first urban electric hydrogen vehicle to be homologated in France.



  • WILL:

The first electric car with Active Wheel drive, built on the platform of Opel's Agila. The WILL is a front-wheel drive electric vehicle, with lithium-ion batteries, which seats five and features two trunks (front and rear). Each front wheel comprises a motor, a revolutionary electric suspension system, a tire and brakes. Just like hybrids, the Active Wheels recover energy during braking to extend vehicle range. The in-wheel motors are reported to be 90% efficient, compared to about 20% efficiency for a conventional vehicle in city driving.

The Will results from a partnership between Michelin, coachbuilder Heuliez and French telecommunications giant Orange.